To support the launch of grid mobile into the consumer telco space dominated by big players, we created a cult brand that speaks to a human truth, that shapes conversations and directs its product strategies. How? By putting it in the hands of the people.
Kicking things off is a creative strategy focused on empowering millennials, the brand’s core audience, and positioning grid mobile as partner to them not for now, but in life. That it’s an extension of their identity, and this identity can be as bold and as loud or as flexible and responsive as they can and want it to be. It’s brazen, it’s authentic, it’s downright bonkers.
